First-Class Growth for forward-thinking Franchises
We help forward-thinking franchisors build and scale their businesses with cutting-edge digital & in-person strategies.
Backed by the award-winning Big Sky Franchise Team —who've worked with renowned brands like Massage Envy, Anytime Fitness and Jamba Juice—we know what it takes to grow a brand from the ground up. Whether you're just starting or looking to expand, we're here to guide you.
Your Digital Partner for Franchise Marketing, Recruitment and Growth
about us
meet lauryn
meet lisa
Since 2017, Lisa Villafane and Lauryn Wang have delivered results-driven innovation working with premier brands including a sell-out annual event with 1,700 attendees and keynote speakers like Martha Stewart, an online education platform with 1,200+ members and six-figure revenue, and partnerships with hundreds of event sponsors.
Now partnered with Dr. Tom DuFore at Big Sky Franchise, we help franchisors scale through strategic digital marketing and event management.
Our approach combines proven expertise in branding, community engagement, and business development to transform franchise brands and deliver the growth they need to thrive. We bring ideas to life, build strong communities, and help brands reach their full potential.
Lisa Villafane
co-founder
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With over 25 years of experience across advertising, marketing, and event production, Lisa has built a career defined by innovation, strategic insight, and entrepreneurial drive. Originally from New York City, she was a director at a global advertising agency for 10 years. During this time, Lisa sharpened her skills in managing a nine-figure budget on behalf of clients such as Toyota, Kimberly-Clark, Mattel, and Domino's while consistently delivering exceptional results.
After relocating to Atlanta with her family, Lisa launched her own small business, sparking a passion for entrepreneurship. This journey led to a successful partnership with Lauryn Wang, resulting in two flourishing ventures: a large-scale live event business featuring notable keynote speakers like Martha Stewart, and an innovative online course platform that engages a vibrant community of professionals and enthusiasts.
Guided by core values of ingenuity, precision, and integrity, Lisa tailors creative solutions to meet each client's unique needs and prioritizes attention to detail.
Lisa lives in Atlanta with her husband and two daughters. When she’s not cheering on her youngest at basketball games or visiting her oldest in college, she enjoys traveling, watching crime documentaries, and tackling creative projects.
Lauryn Wang
co-founder
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Lauryn Wang is part of the driving force behind SkyBound Strategies, bringing over a decade of proven expertise leading clients to exceptional growth. Launching her career in social media with Live Nation North America, she quickly rose through the ranks being entrusted with an expanded portfolio of high-profile accounts.
Her love for data-driven results led her to earn a coveted career car with Mary Kay and ascend to the top 2% of the company’s sales force during their 50th anniversary year, fueling her passion for helping businesses thrive.
Recognizing the need for digital transformation, Lauryn founded an agency for dental practices, revolutionizing the digital presence of clients. .
Her commitment to community has shone through the events she’s coordinated, fostering valuable connections and brand growth at convention center educational conferences, sales events, creative conferences, affiliate events and brand parties. From digital solutions to in-person impact, her track record speaks to her ability to drive results.
When she’s not walking at her stand up desk or designing websites, you might find her paddle boarding the Salt River or playing Fortnite with her family.
meet the team
We will be in
touch soon!
Thank you!
let's do this.
ARE YOU READY TO bring YOUR BRAND TO
NEW HEIGHTS?
